Proven Strategies to Increase Sales and Profitability | Step by Step

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It’s an undeniable fact that Growth and Sales are tied together like a scouts knot in business, without sales or rather making new sales opportunities your business will not reach its fullest potential. To look for growth, just simply look at the customer base you’ve already built, there’s an immense amount of data already present there and with the right ERP solution you have the key to unlock and utilize existing data to reach levels of sales you haven’t experienced before.

Why would I go with an ERP solution instead of just using excel for sales analysis?

Triumph ERP isn’t a spreadsheet, it’s a centralised platform for all your business processes, communicating with each other in a data-centric symphony that provides quick access to data for sales reps in terms of information on customer history, order status, and pricing information.

ERP sales reports are intrinsically advantageous when the goal is to grow and expand your market share. As a business, if you are not running analysis on sales reports on a consistent basis, you are essentially limiting the potential growth of your sales and ceteris paribus therefore your business.

Our Sales Analysis module can be seen as an informative and visual node that connects to your customer and business network, utilising existing data and helping you predict and identify opportunities for growth faster but also more smarter.

Through data, your sales reps will have the ability to make better-informed decisions and administer better customer service on a scale that fits the vision of where you want to take your organisation.

So how will an ERP solution help me boost sales?

ERP solutions are essential, view them as integrated tools that have the ability to manage your business operations and add valuable insights into those very same operations. As mentioned before one of the most sought-after aspects of an ERP solution is it’s integrated reporting ability, especially for sales.

For example, sales reports give you a bird’s eye view of your repeat customers and their purchase behaviors. It’s important to analyse and investigate when there is an anomaly in their purchasing behavior and this can be something as simple as them not purchasing a product or service that they usually purchase every month. This can also range to them suddenly increasing the number of their orders.

Here your sales reps can go ahead and contact the customer and make special provisions to continue selling the product and also in some cases up-sell if the customer is looking for more. When customers change their purchasing behaviour, you can view it as a golden opportunity to further understand their needs and wants by solving any issue they have with their purchases.

An ERP implementation means that your business can utilize these reports, improve sales performance, increase market share and ultimately taking your business to new heights.

Let’s Break these down into 3 Key Steps

Step 1

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Your first step in utilising an ERP solution for the purpose of sales report is to ensure that the data being retrieved is comprehensively accurate. This will only aid the ERP solution in creating more robust and precise sales reports, which should include:

  • sales transactions
  • customer behavior
  • preferences
  • product performance
  • market trends

By utilising this data through an ERP solution, you have the ability to empower your sales reps with a deep understanding of their performance and the business, enabling them to make decisions on how they can improve sales to modifying product/service offerings.

For example, your sales reps can use these reports to identify which products are selling well and which ones are not. They can also use the data to identify which customers are making the most purchases and which ones are not. This information can then be used to develop targeted sales strategies and marketing campaigns that are designed to increase sales and expand market share.

Step 2

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One of the key benefits of using ERP sales reports is that they provide your business with real-time data that can be used to make informed decisions. The viability of ERP sales reports is incredible, as your business can quickly identify sales trends, customer preferences, and market opportunities. Your team can even then use this information to make adjustments to their sales strategies and marketing campaigns in real-time. This can be especially useful if your business is in an ever evolving industry where market conditions can change on a dime.

Sales reports give you a bird’s eye view of your repeat customers and their purchase behaviors. It’s important to analyse and investigate when there is an anomaly in their purchasing behavior and this can be something as simple as them not purchasing a product or service that they usually purchase every month. This can also range to them suddenly increasing the number of their orders.

Here your sales reps can go ahead and contact the customer and make special provisions to continue selling the product and also in some cases upsell if the customer is looking for more. When customers change their purchasing behaviour, you can view it as a golden opportunity to further understand their needs and wants by solving any issue they have with their purchases.

Step 3

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Another advantage of using our ERP sales reports is that they help businesses to optimize their sales performance. By analyzing sales data, your business can identify which of the sales channels you have are the most effective, and which ones are not. Our software can also identify which products are the most profitable and which ones are not. This information can then be used to make strategic and informed decisions about product development, pricing, and sales channels.

By optimizing your team’s sales performance in this way, you can drive up revenue and market share.


In addition to improving sales performance, ERP sales reports can also help your business to improve customer satisfaction. By analyzing customer behavior and preferences, your sales team can identify areas where they can improve their customer experience. This could include improving product quality, offering better customer support, or providing more personalized services. By improving customer satisfaction in this way, sales teams’ can build stronger relationships with their customers and increase customer loyalty.

Optimising Sales through Data

ERP sales reports are a powerful tool that businesses can use to improve their sales performance and expand their market share.

By collecting accurate and comprehensive data on sales transactions, customer behavior, and market trends, your sales team can gain valuable insights into their sales performance. They can then use this data to make informed decisions about sales strategies, marketing campaigns, and product development.

By optimizing their sales performance in this way, you can drive up revenue and market share, and also improve customer satisfaction and loyalty.

Optimise and Boost your Sales Today!