Four ecommerce trends to pay attention to in 2018

Four ecommerce trends to pay attention to in 2018

In 2018, organisations will be reinventing the commerce wheel to meet consumer expectations, buying preferences and the changing digital landscape.

From mobile capabilities to artificial learning, discover some of the ecommerce trends sweeping the globe.

B2B eCommerce welcomes a new era

The $1 Trillion B2B eCommerce sector is expecting a facelift, as the next two years promises a transition from the slow-moving B2B sector that we have come to know, to a functionality rich experience for the user.

Tech savvy millennials in the workforce, the rise of mobile technology and a change in B2B buyer’s expectations, is forcing the hand of B2B business to invest in eCommerce capability.

Everything we have come to know and like about the B2C online experience will be fully integrated by B2B businesses in 2018.  The transitioning of their product discovery and buying behaviours to online will include print catalogues, sales calls, bulk orders, special pricing, and everything in between.

Fast Facts:

  • By 2019, B2B firms will spend more on eCommerce technology than online retailers will
  • 56% of B2B buyers expect online purchases to account for half or more of their business in 2018
  • The average age of a B2B buyer/researcher is now under the age of 35


Mobile check out, the new desktop checkout

Responsive web design is more important than ever before with mobile ecommerce sales expected to account for 70% of all ecommerce traffic by 2019. A seamless mobile experience is fundamental for B2B businesses, as 80% of B2B buyers are using mobiles at work.

The revolution of mobile has seen the advancement of simplified payment technology on mobile, including fingerprint and facial recognition. Google, Samsung and Apple have created and deployed their own mobile payment technologies, so it will only be a matter of time before mobile will become the preferred method of payment.

A.I + eCommerce = match made in business heaven

Artificial intelligence and machine learning is slowly being incorporated into day-to-day activities, as businesses shift their focus to personalisation and data driven optimization. One such way that businesses are making the most of A.I is through eCommerce initiatives.

These eCommerce initiatives will create customized user experiences, veering away from the traditional targeting strategies that focused on marketing to a large, pre-defined group of people. A.I allows businesses to market directly to online users through once impossible one on one advertisements.

A.I has already proven its worth among large organisations, with personalised marketing contributing to an increase in online sales. Thanks to real-time, AI-defined recommendations based on user behaviour and activity, personalised messaging can be created.

Photo Shopping

For the first time ever, consumers will be able to search for a product by up loading an image in 2018. Image analysis automation will become standard in mobile phones, allowing consumers to take a picture of a product and find the exact or a similar product online.

By including image and voice capabilities, an organisation can benefit in two ways. Firstly, product information management and the image analysis automation will help take ROI to new heights. Secondly, language will no longer be a barrier of product discovery as the image will be its own form of identification.